One area that really stands out is the higher bounce rate. Even though Utah.gov has a responsive design that is particularly designed to support smartphone users, the bounce rate for mobile users is 47.66%, while the bounce rate for laptops and desktops is low at 15.6%. Mobile users also spend 35% less overall time on the site and visit fewer pages.
I expect that these numbers will continue to evolve. I was surprised most about the huge number of unique devices hitting the site. We continue to discuss strategies for how to optimize the user experience for all of these uses and it is clear to me that we still have some ways to go.
|Google Nexus 7|