Wednesday, February 20, 2008

Demographics of

This chart shows one of the most interesting phenomena on I have been using Quantcast to analyze the demographics of users. In this case, the criteria was narrowed to The thing that really jumps out is the age demographic. This site has more than double the internet average number of users in the 25-34 age category. Even for the domain in its entirety, has an audience that is about 170% of normal for this age group. What does that mean for expectations? Are we meeting the needs of this group which comprise the largest number of users for the site? Things we must think about.

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