Tuesday, May 29, 2007
In his e-Government at Large blog, Alan discusses how he has never seen an email sent to him advertising a government services online. And how perhaps that is the reason why the adoption rate on services is so low. Several months ago, a Utah agency was contemplating this issue and decided to send out a postcard advertising the online renewal service instead of their normal packet of information. Not only did they save a lot of money on postage, but the adoption rates for they online service skyrocketed from around 20% to about 95% almost overnight. Just points out the need, we have to think outside our normal patterns for doing business. If we do, the potential is tremendous.