Wednesday, February 20, 2008
Demographics of Health.utah.gov
This chart shows one of the most interesting phenomena on Utah.gov. I have been using Quantcast to analyze the demographics of Utah.gov users. In this case, the criteria was narrowed to health.utah.gov. The thing that really jumps out is the age demographic. This site has more than double the internet average number of users in the 25-34 age category. Even for the domain in its entirety, Utah.gov has an audience that is about 170% of normal for this age group. What does that mean for expectations? Are we meeting the needs of this group which comprise the largest number of users for the site? Things we must think about.